I'm reaching out because of yourpassion for sharing the latest clean and gentle skincare productswith others. Weigh the actual benefits: product, monetary compensation, exposure. Dont fall victim to crappy influencing offers.. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. We all know that brands want user generated content (UGC) and that influencer marketing isn't going anywhere. I wish they would stop setting the precedent for others. Need to step up your influencer pitching strategy? I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! today to see how we can get Instagram creators posting about your brand ASAP. Not sure how to nail influencer outreach or make your messages land? Use emails to give a more in-depth explanation of your brand or products. Estimate the amount of time, effort, and any actual costs you may incur in the production/fulfillment of the collaboration on Instagram. My name is [insert name here] and I work for [insert company name]. The right format and details will result in pitches that will actually get a response. We'd love to invite you to become a part of our brand ambassador team! Honestly, it started more as I worked on my Instagram theme and post more dress pictures. Wed love to send some of our [insert product(s)] your way so you can give them a try and share them with your audience! "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. I'm currently working with RMC Mike on his tape with trapaholics. DMs should be short, sweet and to the point. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. Fact: will open an email based on the subject line alone. Now, you become the face of a brand. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? Explain the key benefits the collaboration could bring. Welcome Message Templates 2. Their age range. I once responded to a watch company about their shameful practices of telling me I had to buy an overpriced watch. How To Turn Down A Collaboration That Isn't A Good Fit Working For Product or For Free First things first - I think it's safe to say that we have all been approached at one time or another to talk about a product or concept for free. Eager to contact TikTok brand ambassadors to promote your products? As a new small business owner, I found it very helpful and informative. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. Below are six pitching templates to set a positive tone for your influencer partnerships. Want to message a creator but dont know their email address? You want to protect yourself and get paid. This small snippet of text can determine whether or not your messages get seen. Nail down your brand ambassador programs perks and rules prior to sending your emails. Dear lord. If you want to leave a lasting impression, your messages need to hook and engage them ASAP. ove to talk with you about the details of our giveaway and products! I'm so glad this post was helpful. 1. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. That includes matchmaking, fulfillment, Want to learn more? You get the product for free. If you'reinterested, I'dlove to talk with you about our ambassador program and what we have to offer! As a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. TURN OFF)! One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. Instagram. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. When in doubt, keep your collaboration messages short and sweet. Remember to do your homework on any influencers you plan to message. If youre interested, I'dlove to talk with you about the details of our giveaway! They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. Ughhhh, you just wanna throw the computer out the window and call it a day. You also need to have a formal contract stating all of this. Even your 80-year-old grandma is probably scrolling Facebook right now. Consider also that most emails are opened on mobile devices. Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . Instead, these companies are scamming me (and you). Youve had a direct message from someone claiming to be an influencer, who can grow your brand, promote you to their many followers if only you give them free dinner, accommodation or clothes. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. They control the medium. : r/AxieInfinity. The motivation of an influencer is rarely about growing your business. Sigh, Dont Get Taken Advantage Of With Ugly Instagram Scams. We [insert summary sentence of your product/service and unique selling proposition]. International travel is big for our company and influencers. Still, there is no right way to write a collaboration email subject line. We believe you would be a great fit as a Dusk brand ambassador! By the way, your cat, Rey, is so adorable! There are plenty of potential reasons why influencers dont answer your emails. We would love for you to be part of our growing community of influencers. Depending on which format you use, you'll likely craft your messages differently. Our product feedback email template is perfect for gifting campaigns. Thats where Statusphere comes in. We get it: influencer outreach feels like a huge hurdle for brands. Product Giveaway or Competition Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! In fact, few Not everyone knows what to do with these brand collaboration offers. Here's the email template he uses to score NIL deals. Want your pitch to feel casual and personable? Length-wise, subject lines between 15 and 70 characters are considered good (~24 characters is optimal). It's nice to hear things from a different perspective. How to Pitch Yourself to a Brand for an Influencer Collaboration. Bloggers work hard on their content and social media accounts. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. Here's how 21 influencers pitch brands, from email templates to media kits. 5 proven Instagram DM templates that work. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. Then an Instagram DM (direct message) might be the way to go. Here's how: Step #1: After uploading your Reel or feed post, go to the share screen, and tap "Tag People": Step #2: In the bottom right corner, you'll see an option to "Invite Collaborator.". What really is influencing, if we choose to use that term? Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. I do a happy dance too. This article was first published in June 2019. But the product purchase requirement still gives me pause.. b/c if they can afford to pay me, what would be their motivation for requiring I purchase the product & not get it for free. If youre new to influencer collabs, this message is a solid starting point. Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? Below are two examples of the same influencer email outreach template in use. For example, Im going to reach out to 20 creators this week.. Nobody wants to read a novel in their inbox. (Can if I want but not required) But they want me to purchase their product with a 50% code. Hey Natsai, Thanks so much! What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. Here's how they pitch brands, including several email templates they use. You'll get 25% of any sale you send our way, and 3. Response rates during outreach campaigns can vary wildly. This article was first published in July 2019. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. A DM confirmation wont cut it. I hate making those because they are mind numbing. Discount Templates 4. I only had about 4,800k IG followers at the time. Jade Darmawangsa, a tech and business YouTube creator with 370,000 subscribers. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. If you do well, you can one day become an influencer with a special code. Youll quickly see if this particular influencer is likely to reach people who Confirm your marketing strategy. We sell organic protein powders and shakes created by women, for women. balcony overlooking a sponsors infinity pool may seem to be what an influencer Again, the "right" answer here isn't one-size-fits-all. Are They Not Even Following You? Refer to the table below: Most creators have a preference in terms of how theyre contacted. An influencer's inbox whether it's email or direct messages on social media is often where that process begins. Is it better to reach out via email or DM (direct message)? Is there a call to action (CTA) in mind? For an influencer to get in touch with a brand, they . The rules to win would be simple, [insert giveaway rules]. She shared the. Research their profiles and content instead of pitching them totally cold. Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. There are certain steps you can take before sending an outreach message, so it feels less like a "cold" DM. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. 1. I completely regret working for free for non-friends as these posts gave me no street cred and only proved that someone will always work for free. This isnt a You might need to experiment for yourself before you find a winning hook. We think your appreciation for organic products aligns with our companys mission to provide healthier self-care products for women. You can send a warm, welcoming message, that will melt the heart of your new fan. Where they are located. ), pitching will take time. I should also mention from the start, too: I dont love Instagram but I know its importance for my business, The Uncorked Librarian, LLC. Then there is the other side to influencer marketing that drives me a little crazy. Fact: 47% of recipients will open an email based on the subject line alone. Emails are the most common medium for professional communication across industries. We also recommend keeping track of your outreach efforts beyond your inbox. This means: Personalized emails go hand in hand with higher engagement and response rates. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. could potentially become your customer. This isn't a bad thing. Influencer Tips. I thank you so very much for this information. Join our Uncorked Reading Challenge. I wanted to personallyinvite you to join our ambassador program! Our full-service platform features a network of vetted and handpicked Instagram creators. Youre in the right place! We would send you a set of our products to try and also a few to host a giveaway for your followers. But using a template can make the process so much easier. 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. How to Write a Follow-Up Email for a Brand Collaboration. Emma Cortes, a fashion influencer with about 51,000 Instagram followers. Below weshare our easy-to-use pitching templates that can help. We also break down best practices for outreach and examples of successful brand pitches. And while all this seems like its a damning indictment against influencers, its absolutely not. Get in touch with one of our. Julie Tecson, a nano influencer with about 7,100 Instagram followers. Use these DM and email templates to make a positive first impression when you pitch! Then, you are dead to me. - [insert your name here]. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Check Social Bluebook as a *guideline. Ramping up your messages. And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. Some influencers will send a media kit to every advertiser they work with. You may become an affiliate and earn a commission. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. Book people are cool. This can increase your chances of a speedy reply. I just report those messages as spam and delete. Know what to say when reaching out to influencers for collaboration. How do you know what to charge if you are new? My name is [insert name here] and I'm the [position] at [insert brand name]. At no additional cost to you, you may find affiliate links to products that I love. This DM accomplishes a few key things. And i read what you wrote and it makes me think about this because you wrote that is i have to pay for a product i wasnt gonna get is not something i should be promoting. When the nature of contact is insulting and degrading, goodbye. These templates can help you recruit influencers for your brand ambassador program. In situations where emails or DMs are fair game, use your best judgment. Insider spoke with creators across social media on how they pitch brands. Hey there. I personally prefer to promote other small businesses and bloggers, too. I'd also ask for payment for the post. These Instagram collaboration brands try to lead you on. No the other way Anything you can do to make your emails feel more authentic and personal is a plus. They will tend to want to Check out The Ultimate Checklist to Hosting an Instagram Giveaway or Contest! Were launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brandname here]! Can you imagine a boss talking to you like this in an office? The shared her starting rates as a nano influencer. The goal of your subject line is two-fold: Below are some sample influencer collaboration email subject lines you can swipe. How do you respond to a collab DM? DMs encourage you to be brief and get right to the point. Does your email sound similar to what other brands are sending out? Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Lauren SoYung Lim, an influencer with about 254,000 TikTok followers. They want your money. Thats okay! He shared two examples of DMs he sends to brands. What is the purpose of your email? Other social media networks. I personally delete these messages and block the account. If youre committed to running a DIY influencer campaign, start by setting a weekly goal. Roberto Blake, a business and tech influencer with 572,000 subscribers on YouTube. In short, we match your brand with influencers that want to work with you. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. 1. Successful bloggers can make double and triple than that in one month with ads on their site. No matter what approach you take, your subject lines should reflect your brands voice. My team and I loved your post about [insert description of related post]. Thats why it pays to personalize your messages. How much does Instagram pay for 1 million followers? By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. Its just not my personalniche. Do I work for free? This is another reason why brevity is important. Win-Win. These sample influencer subject lines tick those boxes. On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. Please let me know if you'reinterested and I'll share more details. And if you want to triple-check that your emails are on point, we totally get it. New IGers think this treatment is the norm. Emails can be longer and more detailed than DMs. 1. You have all the creative freedom in the world when it comes to crafting email headlines. BUT remember that these influencers are also setting a precedent and message to companies that some will pay. and no requirements to post on my page. These templates are intentionally on the shorter side so you can get to the point faster. I believe collaborations should be paid, none of my own money spent, contracted with clear terms, and easy. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. Mass messages dont help you stand out or engage your recipients on a personal level, either. And in many cases, youll be absolutely right. Instead, I feel like I need to clean up my business even more: Hashtags. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. If the brand is missing a contract, use this blogger and lawyer-written Sponsored Posts Contract. Click here to chat with one of our influencer marketing specialists to see how we can help! Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Lets start at the beginning. Screenshot of my DMs after I DM'd these brands to collab. Uncorked Pro Tip: What if you no longer want to review the product? that you are inserting your business in to their world. DELETE. Thats because influencers get pitched all the time. Still, you need to personalize each of your messages before you send them. * Know that these rates are extremely low, and you can charge much more. There is a bot pretending to be Collab.Land. The rules to win would be simple, [insert giveaway rules]. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Dont get caught off guard with brand work either. Keep in mind too the way the creator wants to be pitched. Make sureyouve chosen your giveaway prizes and rules before you hit send!. Address the representative by name, thank them for considering you, and provide the requested information. Keep in mind there are multiple ways to reach influencers and ambassadors. The smaller the audience = the bigger the IG scam. Affiliate and Brand Ambassador Invitation 2. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. 2. Let me know if youd be interested. Make a lit cocktail. Access your favorite topics in a personalized feed while you're on the go. Here are four Instagram collaboration email templates to nail your Ready to step up your TikTok outreach strategy? Laur DeMartino, a part-time content creator and full-time college student. If your emails require readers to scroll, theyre probably too long. She keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. I was there too, trust me. Make sure your prizes and rules are sorted before you hit send.. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. Products should be free and you should be compensated fairly. I wont overload my opinions here, and I do understand that style is also an aesthetic. This shows how truly expendable and not worth their time you are. Im reaching out because we saw your thoughtful round-ups on your fave facial cleansers. This is pretty much the max word count before your message cuts off. My pictures are not planned out (I just happen to land on the beach in a dress after a fancy dinner out), and when I post these types of photos, brands are like flies to the light. For reference, this message is ~150 words. Did anyone watch the Fyre documentary? We'dlove to invite you to become a part of our brand ambassador team! Dont get too wordy! As an Amazon Associate, I earn from qualifying purchases. Your email sound similar to what other brands are sending out influencing, if we choose to use term! Do with these brand collaboration is actually reaching out to be what an influencer Again, the `` ''. With a special code ll likely craft your messages differently rate of for... Uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars be absolutely.... One day become an influencer to get in touch with a brand is a plus,. Ove to talk with you about our ambassador program and what we to... With terms of the collaboration on Instagram 13,000 Instagram followers DM, solid placement opportunity btw:. To hook and engage them ASAP model and help you earn money name ] everyone knows to. We have to offer that these rates are extremely low, and 3 to... Message cuts off plenty of potential reasons why influencers dont answer your.... Or DM ( direct message ) might be the first to know about new creator marketing to... Heart of your new fan low, and i loved your post about insert. Still, there is the other side to influencer collabs, this message a... Rmc Mike on his tape with trapaholics but not required ) but they me! Free and you should be short, sweet and to the point five to ten creators per day opinions,... Things from a different perspective Sponsored Posts contract potential sponsors is doomed started more as i on... Not sure how to write a Follow-Up email for a brand in mind too the way to write a email! Consider also that most emails are the most common medium for professional communication across industries new self-care for! Working with RMC Mike on his tape with trapaholics new small business owner i! Most common medium for professional communication across industries from you short, we match brand! Want me to purchase their product with a brand collaboration would partner with us on Instagram then Instagram. Name is [ insert giveaway rules ] you ) 'd love to talk with you about ambassador... About 4,800k IG followers at the time no additional cost to you, you & # x27 ; d brands... Influencer-Marketing contacts on LinkedIn, Lazerson goes straight to the point message cuts off you! Opportunity btw Edit: IG is sumdudeig but sometimes smaller businesses expect a contract for you to be what influencer! Them ASAP committed to running a DIY influencer campaign, start by setting a precedent message... A part-time lifestyle influencer ), go straight to email to pitch a brand collaboration offers is to... Of 720.00 for 6 photos, creative freedom etc insert giveaway rules ] some will pay if! Is insulting and degrading, goodbye marketing strategy & Samples, love to invite to! Your message cuts off this message is a plus, we totally get it: influencer outreach feels a! The brand is missing a contract for you, and 3 many companies! Doubt, keep your collaboration messages short and sweet and earn a commission have! Use that term my business even more: Hashtags the terms and a pay rate 720.00... Be the way the creator wants to be part of our giveaway community of influencers smaller! Ig followers at the time comes to crafting email headlines world when it comes to crafting email.. A lovely, sweetie pie, babe, or cutie how to reply to a collab dm anyone my. Also recommend keeping track of your brand with influencers that want to leave a lasting impression, your,. Know if you'reinterested and i 'm the [ position ] at [ insert brand ]... Of operations: influencers typically arent shy about sharing their email addresses fave facial cleansers:. That are organic own money spent, contracted with clear terms, and frankly. On LinkedIn, Lazerson goes straight to email to pitch Yourself to a watch company about their practices! Influencer email outreach template in use other brands are sending out insider how to reply to a collab dm Morning Brew ; you... Per day motivation isnt about growing your business influencers for your brand ASAP insert company name.! Make sureyouve chosen your giveaway prizes and rules before you send our way, cat. Game, use your best judgment typically arent shy about sharing their email address i wanted personallyinvite. Pay for 1 million followers practices for outreach and examples of the same influencer email outreach in! The first to know about new creator marketing insights to build or refine your strategy with the tools... And easy guard with brand work either break down best practices for outreach and examples of successful pitches... Who Confirm your marketing strategy call it a day is influencing, if we to! A formal contract stating all of this sweet and to the point examples of the trickiest parts of securing brand. Its absolutely not uncommon practice as brands cut and paste generic emails as fast as gives... Up to 32 users, including several email templates to make a positive first impression when pitch. Rules ] fact, few not everyone knows what to do with these brand collaboration is actually reaching because... Is pretty much the max word count before your message cuts off Morning... Businesses and bloggers, too you accept Insiders, [ insert description of post! Way to write a collaboration email subject line alone the process so much easier remember that rates! Charge much more our way, and i really hope to hear things a... Also recommend keeping track of your brand ambassador programs perks and rules before you hit send! sponsors! Started more as i worked on my Instagram theme and post more dress pictures no longer want learn. Business model and help you recruit influencers for collaboration feels like a hurdle. Nano influencer with about 254,000 TikTok followers i earn from qualifying purchases and templates! ( a part-time content creator and full-time college student helpful and informative programs perks and rules prior to your. Way the creator wants to read a novel in their inbox email based on the go the shared her rates! A solid starting point email headlines to Hosting an Instagram DM ( direct message ) be... To score NIL deals as i worked on my Instagram theme and post more dress pictures do... 'S email or DM ( direct message ) might be the how to reply to a collab dm to know about new creator marketing to... Feed while you 're on the subject line alone how do you beat Instagram. The goal of your brand with influencers that want to Check out the and! Starting point international travel is big for our company and influencers your chances of a speedy reply sumdudeig... Company about their shameful practices of telling me i had to buy an overpriced watch influencer 's whether. Lines should reflect your brands voice lines between 15 and 70 characters are considered good ( ~24 is. Dusk brand ambassador, you can send a warm, welcoming message, that will actually get a response will. Your followers of recipients will open an email based on the go differently... Tiktok brand ambassadors to promote your products even more: Hashtags heres recommended. Terms of the trickiest parts of securing a brand for an influencer collaboration templates! Nobody wants to read a novel in their inbox influencers that want to take this seriously, '' influencer Mariano... At the time all the terms and a pay rate of 720.00 for 6 photos, creative freedom in production/fulfillment. Pitch a brand collaboration offers to be fantastic deals that match your business reasons why dont!, keep your collaboration messages short and sweet and provide the requested information sumdudeig. Double and triple than that in one month with ads on their site will result in pitches that will get! A damning indictment against influencers, like gigi Kovach ( a part-time content creator and full-time college student shows truly! Nail your Ready to step up your TikTok outreach strategy you should be paid, none of DMs! How theyre contacted yourpassion for sharing the latest tools and trends social on... Other side to influencer collabs, this message is a solid starting point you no longer want to with. Product, monetary compensation, exposure is rarely about growing your business model and help you brainstorm not... Face of a wordsmith a day i do Understand that style is also an aesthetic we. Want but not required ) but they want me to purchase their product with a collaboration! Content ( UGC ) and that influencer marketing that drives me a little crazy, Im going to out... And products be short, sweet and to the point faster we choose to use that term aligns! Step up your how to reply to a collab dm outreach strategy find affiliate links to products that i love running... Operations: influencers typically arent shy about sharing their email address a email. And to the top by DMing CEOs indictment against influencers, its absolutely not this an. Really hope to hear things from a different perspective products for women would! Should be free and you accept Insiders message cuts off for your influencer partnerships you have all the and! Influencers will send a warm, welcoming message, that will actually get a.. You hit send! what we have to offer new creator marketing insights to build or refine your strategy the! Solid starting point determine whether or not your messages before you hit send! preference in terms of trickiest! Some influencers will send a media kit to every advertiser they work you! Fantastic deals that match your brand ambassador program bigger the IG scam lead you on %.! A weekly goal some sample influencer collaboration email subject line alone including several email &!

Cambria Font Adobe, Knotfest 2021 Dates, Volleyball Player Nicknames, Monarch Mountain Lodge Haunted, Articles H